Privacy Policy
How we protect your personal information in accordance with US privacy laws
Last updated: 27th August 2025
1. Introduction
Welcome to Pearl Gallery. We are committed to protecting your privacy and ensuring the security of your personal information. This privacy policy explains how we collect, use, store, and protect your data when you visit our website or purchase our products.
Pearl Gallery ("we", "us", "our") is the data controller responsible for your personal information. We are located at South Molton, Devon UK.
This policy complies with applicable US privacy laws including the California Consumer Privacy Act (CCPA) where applicable.
2. Information We Collect
2.1 Information You Provide
- Personal details (name, email address, phone number)
 - Billing and shipping addresses
 - Payment information (processed securely by our payment providers)
 - Order history and preferences
 - Customer service communications
 - Account information if you create an account
 
2.2 Information We Collect Automatically
- Website usage data (pages visited, time spent, clicks)
 - Device information (IP address, browser type, operating system)
 - Cookies and similar tracking technologies
 - Location data (general location based on IP address)
 
3. How We Use Your Information
We use your personal information for the following purposes:
3.1 Order Processing and Customer Service
- Processing and fulfilling your orders
 - Communicating about your orders and deliveries
 - Handling returns and exchanges
 - Providing customer support
 
3.2 Website and Service Improvement
- Personalising your shopping experience
 - Analysing website performance and user behaviour
 - Improving our products and services
 - Detecting and preventing fraud
 
3.3 Marketing and Communications
- Sending promotional emails (with your consent)
 - Personalised product recommendations
 - Marketing research and surveys
 - Social media engagement
 
4. How We Share Your Information
We may share your personal information with:
- Service Providers: Payment processors, shipping companies, email service providers
 - Analytics Partners: Google Analytics, marketing platforms (anonymised data)
 - Legal Requirements: Law enforcement, regulatory authorities when required by law
 - Business Transfers: In case of merger, acquisition, or sale of assets
 
We do not sell your personal information to third parties.
5. Data Security
We implement appropriate technical and organisational measures to protect your personal information:
- SSL encryption for all data transmission
 - Secure payment processing through trusted providers
 - Regular security audits and updates
 - Access controls and staff training
 - Backup and recovery procedures
 
6. Data Retention
We retain your personal information for as long as necessary to:
- Fulfil orders and provide customer service
 - Comply with legal and regulatory requirements
 - Resolve disputes and enforce agreements
 - Improve our services (anonymised data may be retained longer)
 
Generally, we retain customer data for 7 years after the last purchase for accounting and legal purposes.
7. Your Rights
You have the following rights regarding your personal information:
- Access: Request information about the data we collect and use
 - Correction: Request correction of inaccurate information
 - Deletion: Request deletion of your data (subject to legal requirements)
 - Opt-out: Unsubscribe from marketing communications
 - Non-discrimination: We will not discriminate against you for exercising your rights
 
To exercise your rights, contact us at [email protected] or +44 330 174 7540.
8. Cookies and Tracking
We use cookies and similar technologies to:
- Remember your preferences and shopping cart
 - Analyse website traffic and user behaviour
 - Personalise content and advertisements
 - Provide social media features
 
You can manage cookie preferences through your browser settings or our cookie consent banner.
9. Children's Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
10. Contact Us
If you have questions about this privacy policy or wish to exercise your rights:
11. Updates to This Policy
We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date above.
For significant changes, we may also send you an email notification or display a prominent notice on our website.